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2017 12/01

Key metrics to analyze mobile user behavior

Here come three helpful metrics which allow you to get better understanding whether mobile users consider your app as the tool for long-term usage:

Retention rate measures success according to longevity of installed app in users’ devices.

Engagement allows to calculate how many times a particular action was repeated by a user.

Usage interval identifies the potential frequency of using the app.
Read more…

2017 09/01

Finding the time to get rich with affiliate marketing

The opinion most people share is that it requires plenty of time to get started with affiliate marketing. It’s hard to imagine that someone can be busy round-the-clock. At the same time, even a couple of hours per week can be a good start on the way to earning extra cash or changing the entire career orientation. Read more…

2017 05/01

Mobile app advertisers within the emerging markets

The modern market includes BRIC countries (Brazil, Russia, India and China), as well as Mexico, Saudi Arabia, etc. Recently, smartphone penetration has also increased in Brazin, Nigeria and Mexico. Read more…

2017 03/01

How ad blockers affect affiliate marketing?

According to the report presented by Blockmetry, approximately 62.9% of mobile traffic is affected by ad blocking. By comparison, the web traffic of desktop reaches 50.6%, and 21% in case of any impact caused by ad blockers. By tablets the web traffic is estimated at 9.5%, and 4.4% in case of being affected by ad blockers. Read more…

2016 29/12

Why ‘active users’ parameter is a part of vanity metrics

In fact, ‘active’ is a synonym of a vanity metric. For example, Daily or Monthly Active Users (DAU/MAU) belong to the metrics when customers are marked as ‘active’ and the online activity demonstrates the positive tendency. By comparison, ‘inactive’ user state has the opposite meaning and stands for the negative online activity. Read more…

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