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Read about Adwool updates and latest trends in mobile advertising world

2017 24/01

Mobile serves half of online ad revenue in United States

Today, mobile turns out to be the source of half of all online advertising content. The total revenues demonstrate the significant growth up to 19.1%, increasing from $27.5 to $32.7 during the last half year. Read more…

2017 20/01

What affiliates should know about mobile user habits?

There are approximately 3.5 app downloads performed by mobile users each month, while half of those users feel no need in app. All in all, the average adult mobile user downloads apps twice per month.
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2017 17/01

Glossary tips for affiliate marketers

Adwool affiliate network attracts many new aspiring affiliates in search of higher incomes. Here is a handful glossary making it easier for rookies to go into details

Also known as merchant, advertiser provides products or services for a further promotion by affiliates.


Acts as merchant’s products or services promoter to receive compensations resulting in leads or sales.
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2017 12/01

Key metrics to analyze mobile user behavior

Here come three helpful metrics which allow you to get better understanding whether mobile users consider your app as the tool for long-term usage:

Retention rate measures success according to longevity of installed app in users’ devices.

Engagement allows to calculate how many times a particular action was repeated by a user.

Usage interval identifies the potential frequency of using the app.
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2017 09/01

Finding the time to get rich with affiliate marketing

The opinion most people share is that it requires plenty of time to get started with affiliate marketing. It’s hard to imagine that someone can be busy round-the-clock. At the same time, even a couple of hours per week can be a good start on the way to earning extra cash or changing the entire career orientation. Read more…

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